Ad Week Europe x TikTok

Partnership

In May 2022, TikTok partnered with Ad Week for Ad Week Europe 2022. During the event, we hosted a number of panels exploring the industry’s renewed focus on the culturally-relevant and entertaining creative – and how marketers across all disciplines need to think about creative as the next frontier in driving advertising success. As an introduction to one of the sessions, we produced the sizzle below to provide an insight into creativity on TikTok for those who were unfamiliar. We also hosted the official after party for the event, with a number top tier performers, including Mercedes Benson and Becky Hill.