Adidas
F50 Made Me Do It
Social Content
Brief
For the launch of their global “F50 Made Me Do It” campaign, Adidas wanted to create localised social content that evoked the spirit of the campaign with some of the Premier League’s best talents.
Insight
Nostalgia has become the ultimate trigger for Gen Z consumers as sway away from the modern, algorithmic internet culture – often connecting with campaigns & content that tap into tropes of their childhood and simpler times.
Idea
Restoring the feeling of the early noughties, where new boots weren’t just for the pitch but for anyone, at any occasion or even occupation. We created a series of situational skits starring Amad Diallo & Bruno Guimarães – to show off the speed of the new F50s.
Credits
Agency: Small World
Production Team: The Berry
Creative: Daniel Obichukwu