Pepsi x UEFA Champions League
Pepsi Kick Off Show 2025
Campaign
Brief
Make the 2025 Pepsi Kick Off Show a relevant cultural moment for fans of football and Linkin Park.
Insight
Cultural influence flows community up, not brand down – so to drive hype and relevance, we took inspiration from how football fans and fans of the band build up to a big event.
Announcement Film
With Linkin Park announcing their return to music at the back end of 2024, we wanted to capitalise on the hype and excitement their fans were feeling whilst inviting them into the world of Champions League Football in a way that felt authentic to football fans.
What better way to do that than by creating the ultimate Champions League edit, backed by a custom made track by Mike Shinoda, sampling the sounds of the game.
Social Amplification
In the week leading up to the Pepsi Kick Off Show, we wanted to drive awareness around the broadcast via social channels. In addition to content crafted for Pepsi & UEFA channels, we also brought together a chorus of trusted creators within the music and football communities to help drive awareness of the band’s performance, amplify live viewership during the Champions League Final as well as views of the performance for fans to rewatch after the final.
Branded Owned Content
Creator Content
Credits
Agency: COPA90
Creative Director: Nick Lewis
ACD: Daniel Obichukwu
Copywriter: Seun Areoye
Producer: Sam Kirby