Pepsi x EA FC26

Every Pepsi Wins

Hero Film
Brief

For Year 3 of Pepsi & EA FC’s partnership, we were asked to hero two past and present stars of the beautiful game, to drive excitement & fame around the ‘Every Pepsi Wins’ promo.

Hero Film

David Beckham – an icon of the game, a talisman for club and country and a serial winner. There’s not many other players that have won as much as he has whilst wearing the No. 7 shirt for England (and Pepsi) – other than Lauren James.

So what happens when they start talking silverware? 

Credits

Agency: Copa90
Creative Director: Phillip Bircham
Senior Creative: Daniel Obichukwu
Director: Giorgio Bruni
Producer: Tony Powell

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